My role as an intern in this company was initially to assist in the marketing of the brand. However, after suggesting that I could help improve their website's UX, my role changed to web designer/ developer/ UX designer. Using my knowledge of website designing from my previous internship and from my degree, I was able to plan, and create KAILO Transformation's website for them.
My task was to create a landing page for the KAILO Transformation Programs; two, 12-week fitness and wellness programs that are offered in a group setting (KAILO Transformation), or a one-on-one setting (KAILO Transformation Premium).
I began this journey by coming together with the team and deciding on a colour palette and typography for KAILO Transformation's identity.
From there, I took the original landing page of the website and made comments on what I would change and why. After showing this to the rest of the team, I created a mockup version, implementing my suggestions.
After creating a mockup of a new webpage concept, I discussed the updates and my reasoning for them, with the team. From there, I implemented the changes on Shopify.
